Apparently our parents were not so wrong when that suspected cigarette ads were fueling smoking tendency among teens. The Centers for Disease Control and Prevention has teamed up with our parents. ‘There is a link between e-cigarette ads and use among the young,’ they say in the latest study published yesterday in American Journal of Pediatrics.
Parents, it seems, are always right. Their experience and wisdom far outshines our shrewdness. Remember the time when your parents watched the cigarette advertisement on the TV and said they didn’t get a good feeling about it? These I-rock-because-I-smoke advertisements, they said, have the propensity to turn our children into smokers.
And guess what? They were right.
Your parents’ suspicion, or should we say intuition, is now backed up by substantial evidence. The CDC is clearly on your parents’ side.
In the recent study published in the Pediatrics, researchers from the CDC analyzed data from The National Youth Tobacco Survey (NYTS) questionnaire distributed among 22,000 middle and high school students in the USA in 2014.
The researchers noted a pattern in the e-cigarette advertisement and the response from the teens.
“The greater the exposure to e-cigarette advertisements among middle and high school students, the greater the odds of their e-cigarette use” was the chief finding of the study.
Parents all over the world must be elated at the findings of the study. Why, they can now exert pressure on their children to not start or quit smoking with more assertiveness and resoluteness. Resisting your parents’ advice might backfire since their pressure, mind you, will now be potentiated by scientific evidence.
Can’t reason with well-informed parents now., you see.
The director of the CDC is a parent as well. He is concerned about the impressionable teens and their exposure to e-cigarette advertisements.
“Kids should not use any type of tobacco product, including e-cigarettes. Exposure to e-cigarette advertising is associated with youth e-cigarette use — and that is concerning to me as CDC Director, as a doctor, and as a parent,” says Tom Frieden, MD, MPH, the director of the CDC.
Teen Vaping – What the Stats Say
Compared with the conventional cigarette smoking, teen vaping has risen dramatically over the past few years. According to the CDC, there are currently three million middle and high school students who are e-cigarette users. This is not a coincidence that these teens are clearly inspired by the e-cigarette advertisements they see on the media.
E-cigarette advertisements are everywhere – on the TV, social media, internet, magazines and stores. The big tobacco companies ensure they get their mitts on all sorts of print and electronic media to prey on their potential customers. The gullible youth is the biggest magnet for the tobacco companies. The teens, on the other hand, feel as they are in the Lord of the Rings when they blow rings of smoke and win accolades from their peers.
The statistics from the latest CDC report are worrisome as they indicate a rise in the current trend of e-cigarette smoking. The tobacco companies, it seems, are not backing away. They need money, and they don’t care if their products are giving cancers to anyone.
According to the CDC, the money spent on e-cigarette advertisement campaigns was $6.4 million in 2011. In 2014, it rose to a staggering $115 million. The main cause of this tremendous investment was the involvement of teens who were overwhelmed by the catchy tobacco advertisements. School students who were exposed to the e-cigarette ads were more likely to have smoked in the past 30 days than those who didn’t. The proportion of such students rose from 0.6% to 3.9% between 2011 to 2014. Currently, more than 13.4% high school students smoke e-cigarettes.
However, as ‘smoking-hot’ as e-cigarettes may be, the fact of the matter is that smoking is bad. Period. The End. Final. Full stop.
The teens may think they look all ‘hip and cool’ as they smoke but they should know that smoking is the chief cause of lung cancer in the world. People who smoke are 25 times more likely to develop lung cancer than people who do not smoke. And lung cancer is not the only type of cancer linked with smoking. In women, long-term and heavy smoking can increase the likelihood of breast cancer development. Moreover, smoking may be linked kidney cancer.
According to the recent findings by the American Cancer Society Epidemiologists, smoking will likely account for 188,800 of the estimated cancer deaths in the US in 2016.
Scared? You should be!
Consider quitting smoking today, especially since it has been proven that people who smoke die (though it is a fact that people who do not smoke also die).
Oh and if you are not considering quitting, the FDA is working on regulations to control the use of e-cigarettes among teens. Best of teeny luck!