The world had collectively rejoiced when Diet Coke was first released by Coca-Cola Company, allowing those who wanted to consume fewer calories to have an alternative to Coke that still retained its delectable flavor. Everyone drank it without feeling guilty, deciding that diet versions of their soft drinks are preferred alternatives that allow you to be healthy and more diet conscience. However, the scientists in University of Sydney, it seems, had other ideas. They decided to disrupt our feeling of contentment by releasing a study that suggests that Diet Coke in fact makes us want to eat more food.
In the research, fruit flies and mice were given a diet of artificial sweeteners and their food patterns were later observed. It was seen that the inclusion of artificial sweeteners increased their appetite by 30 percent more than when they were given natural sweeteners.
It was suggested that the sweet taste of the artificial sweetener tricks the brain into expecting more calorie intake. When that does not happen, the brain sends a signal that causes the person to feel the urge to eat, thereby increasing their appetite.
For many people, opting for Diet Coke had always been associated with the assurance that it helps them with their diet lifestyle. If it in turn is making them eat more, then doesn’t that make the purpose of Diet Coke kind of pointless? You decide.